Pipeline targets keep rising. Intent keeps getting more expensive.
If you run demand gen at a B2B SaaS company doing $50M+ in revenue, you probably already pay a review site for profiles, intent and ads, and you're asked to prove what it returns.
More pipeline, same budget
Targets climb every quarter, but headcount and budget don't. Every program has to show which accounts it actually moved.
Review-site intent costs keep rising
Intent data, sponsored placements and pay-per-click on review sites are often sold as add-ons, on annual contracts, on top of the base profile. The bill grows faster than the signal.
Buyers ask AI instead of clicking
More buyers ask an AI assistant for a shortlist and never visit the comparison page. You lose the click, the visit, and the intent signal that came with it.
AI agents are starting to do the shortlisting.
Assistants like ChatGPT, Perplexity, Gemini and Claude increasingly answer “what's the best tool for…?” directly. If your product isn't described in a way agents can read, compare and cite, you can drop off the shortlist before a human ever sees it.
- 1Trusted sources shape the answer. Assistants lean on publications, analysts, Reddit and reviews more than your own site. Structured facts help, but third-party proof decides.
- 2Being recommended is the new ranking. A mention isn't enough. What matters is whether the assistant names you first, speaks well of you, and next to whom.
- 3Intent moves upstream. The research happens in AI conversations and agent queries, so the signal has to be captured where profiles are read.
- Vendor A: strong forecasting
- Vendor B: conversation intelligence
- Vendor C: sales engagement
One profile that works for buyers, AI agents and your CRM.
Publicly, your profile shows only anonymized, aggregate intent. Named accounts go privately to you, the verified vendor.
Named intent accounts in your CRM
Companies researching you, comparing you to competitors, or viewing pricing, synced to Salesforce or HubSpot.
Company-level only, never individuals. Buyers can opt out.AI search visibility
Track how often ChatGPT, Perplexity, Gemini, Claude and AI Overviews recommend you for your category: how often you're named first, whether the tone is positive, mixed or negative, and the objections they raise.
Measured across repeated daily runs, with the sources AI trusts and segment gaps to close.Agent-ready profile + readiness score
A structured profile (pricing, integrations, API/MCP access, proof) and a score showing what agents can and can't evaluate.
A checklist of fixes, ranked by impact.Customer proof with real case studies
Your published case studies, with the metric quoted exactly as published and a link to the source.
No invented or rounded numbers.Every lead from your profile is yours
Demo, pricing and contact requests submitted on your branded profile go directly to you, delivered to your CRM.
No per-lead fees. Never resold or shared with competitors.What intent and visibility cost today
Published and reported figures, with sources. Your actual quote will vary.
| Option | Price | Terms | Notes |
|---|---|---|---|
| G2 (what buyers typically pay) Reported | $28,000/year median1 | Annual contracts | Vendr median across 531 purchases. Buyer Intent is sold as an add-on.1 |
| Capterra PPC Reported | $2 minimum bid per click · $500/month minimum budget2 | Pay per click | Spend scales with clicks. G2 acquired Capterra, Software Advice and GetApp in Feb 2026.3 |
| SoftwareApplications.com Founding | $500/monthPrice locked for life for the first 50 vendors | No annual contract | Includes named intent accounts, AI search visibility, CRM sync and all leads from your profile. |
ROI, as an example, not a promise: founding pricing is $6,000 a year ($500 × 12), compared with a reported median G2 contract of about $28,000 a year.1 If your average deal is worth more than $6,000, one extra closed deal a year covers it.
- Vendr, “G2 pricing”: median buyer pays $28,000 per year, based on 531 purchases; Buyer Intent listed among add-ons: vendr.com/marketplace/g2. Checked Oct 19, 2026.
- $2 minimum bid and $500/month minimum budget as reported by SpotSaaS, citing Capterra's PPC Service Description: spotsaas.com/blog/capterra-advertising. Pay-per-click model: capterra.com/legal/ppc-service-description.
- SpotSaaS: G2 completed its purchase of Capterra, Software Advice and GetApp from Gartner on February 5, 2026: spotsaas.com/blog/capterra-advertising.
See who AI recommends in your category, every week.
The weekly Top AI Brand Mentions report. Free.
What a vendor profile looks like
Sample profile: Gong (illustrative data)
A public profile for Gong, built from public information. The intent and AI-visibility figures are illustrative sample data.
- Aggregate, anonymized intent: trends, industries, company sizes, competitors compared
- AI recommendation quality by assistant: named-first rate, tone and objections
- The sources AI trusts for the category, and segment gaps to close
- Agent readiness score and checklist
- Real case studies, with exact metrics and source links
Reserve a founding spot
$500 refundable deposit reserves your founding spot. Credited to your first month. 100% refundable, anytime, no questions asked, until launch.
Every lead from your profile goes straight to your CRM, with no per-lead fees. We're not live yet. We onboard founding vendors in small batches, and we'll reach out to you personally.
Reserve
Tell us about your company and place the refundable $500 deposit, or join the waitlist for free.
We onboard you
We onboard vendors in batches, build your agent-ready profile with you, and connect your CRM.
Go live
Your profile goes live and your deposit is credited to month one. $500/month after that, price locked for life.
Questions
Is it live?
Not yet. SoftwareApplications.com is pre-launch. We're onboarding founding vendors in small batches and will contact each one personally before their profile goes live.
Is the deposit refundable?
Yes. The $500 deposit is 100% refundable, anytime, no questions asked, until launch. If you stay, it's credited to your first month.
How is buyer privacy handled?
Public profiles only show anonymized, aggregate intent: no company names, no people. Named accounts are shared only with the verified vendor, at company level, never individuals, and buyers can opt out.
Do you pay for reviews?
No. We don't offer gift cards or incentives for reviews, and vendors can't pay to rank. Unlike incentive-driven review programs, our profiles are built from real buying signals and verifiable customer proof.
How is this different from G2?
We're built for how buyers research now: profiles structured for AI agents and AI search, tracking how often AI recommends you against your competitors (and which sources it trusts), and company-level intent synced to your CRM. Every lead submitted on your profile (demo, pricing or contact requests) goes directly to you, with no per-lead fees, and is never resold or shared with competitors. You get one flat founding price ($500/month, no annual contract) instead of a base plan plus add-ons. There are no review incentives or paid rankings: profiles are built from buying signals and sourced customer proof. Many teams will run it alongside their review sites.
What do I need to do?
Reserve a spot (deposit or waitlist). When your batch opens, we'll ask for access to your public materials, pricing and integrations details and a CRM connection, then build the profile with you. Expect a short kickoff call.