Software Demand Trends During COVID-19

As businesses are being forced to go virtual, there are some categories that are trending more than others. We leveraged the Google Trends API to track some of these top software category trends below. 

Project Management Software 

Tip: You can click and filter the companies from the legend under the chart.

Basecamp is a remote software company based in Chicago, Illinois. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a web design company.

Trello is a web-based Kanban-style list-making application which is a subsidiary of Atlassian. 

Asana is a web and mobile application designed to help teams organize, track, and manage their work.

CRM Software 

 

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. 

Insightly, Inc. is a private computer technology company headquartered in San Francisco, California.

Pipedrive is a cloud-based sales software company with offices in Tallinn and Tartu, Estonia; New York City, New York; St. Petersburg, Florida; Lisbon, Portugal, London, United Kingdom and Prague, Czech Republic.

Video Conferencing Software

 

Zoom provides software, including a mobile app, for video-telephony, online chat, and business telephone systems.

Formerly known as Google Hangouts, Google Meet is a communication software product developed by Google.

GoToMeeting is a web-hosted service created and marketed by LogMeIn. It is an online meeting, desktop sharing, and video conferencing software package that enables the user to meet with other computer users, customers, clients or colleagues via the Internet in real time.

Cisco Webex is an American company that develops and sells web conferencing and videoconferencing applications. 

Team Communication Software

 

Slack is a proprietary business communication platform developed by Slack Technologies.

Microsoft Teams is a unified communication and collaboration platform that combines persistent workplace chat, video meetings, file storage, and application integration.

RingCentral is an American publicly traded provider of cloud-based communications and collaboration solutions for businesses. 

Document Management Software

Google Drive is a file storage and synchronization service developed by Google. 

Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and client software.

With Box, you get a single place to manage, secure, share and govern all of the content for your internal and external collaboration and processes.

Website Builder Software

Webflow, Inc. is an American company, based in San Francisco, that provides software as a service for website building and hosting. 

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. 

Squarespace, Inc. is a private American company, based in New York City, that provides software as a service for website building and hosting. 

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. 

Business Intelligence Software

Tableau Software is an American interactive data visualization software company founded in January 2003 by Christian Chabot, Pat Hanrahan and Chris Stolte, in Mountain View, California. 

ooker Data Sciences was an American computer software company headquartered in Santa Cruz, California before it was acquired by Google Cloud Platform. 

Domo, Inc. is a cloud software company based in American Fork, Utah, United States. It specializes in business intelligence tools and data visualization.

Video Recorder Software

Easy and free screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser and share.

Camtasia is a software suite, created and published by TechSmith, for creating video tutorials and presentations directly via screencast, or via a direct recording plug-in to Microsoft PowerPoint. 

CloudApp screen recorder software for Mac & PC. Record video, webcam, GIFs, capture your screen and share it instantly to the cloud. 

Email Marketing Software

Mailchimp is an American marketing automation platform and an email marketing service. 

Get the email marketing tools and automation you need to grow your blog and business. 

ActiveCampaign is a cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois.

InVision is the digital product design platform used to make the world’s best customer experiences.

Build better products as a team. Design, prototype, and gather feedback all in one place with Figma.

Sketch is a vector graphics editor for macOS developed by the Dutch company Bohemian Coding. 

Password Management Software

LastPass is a freemium password manager that stores encrypted passwords online. 

1Password is a password manager developed by AgileBits Inc. It provides a place for users to store various passwords, software licenses, and other sensitive information in a virtual vault that is locked with a PBKDF2-guarded master password.

KeePass Password Safe is a free and open-source password manager primarily for Windows.

Remote Access Software

AnyDesk is a proprietary remote desktop tool distributed by AnyDesk Software GmbH. 

TeamViewer is a proprietary software application for remote control, desktop sharing, online meetings, web conferencing and file transfer between computers.

LogMeIn, Inc. is a provider of software as a service and cloud-based remote connectivity services for collaboration, IT management and customer engagement, founded in 2003 and based in Boston, Massachusetts. 

Methodology: Google Trends API, WordPress, and Python was used to generate these trend reports.