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IFTTT: The Ultimate Guide to Automating Your Online Life

CEO: Linden Tibbets
Headquarters:San Francisco, California
Last Updated:2022


IFTTT stands for “if this, then that.” It’s a service that allows you to automate tasks by creating “recipes” that trigger actions based on certain conditions. For example, you could make a recipe that sends you an email whenever someone mentions your business on Twitter. Or you could make a recipe that turns on your lights when your GPS tracker detects that you’re home. There are endless possibilities for what you can do with IFTTT.

Who Benefits From Using IFTTT

IFTTT is a great tool for everyone from beginners to experts. It’s easy to use and doesn’t require previous coding knowledge, as long as you have an app that IFTTT supports paired with it! You can also customize what actions are performed on your phone through this service by editing the recipe in question – so whether someone wants more frequent texts or messages during certain times of day (or week), they only need to edit their settings once instead than having individual apps for each occasion like before.

Features of IFTTT

IFTTT allows users to do more with over 700 different apps and services.
IFTTT allows users to do more with over 700 different apps and services.

IFTTT offers hundreds of different channels that you can use to create recipes. Some of the most popular channels include Twitter, Facebook, Gmail, Instagram, and Slack. There’s also support for IoT devices like Philips Hue light bulbs and Nest thermostats. And if there’s a service that isn’t supported natively by IFTTT, you can use the Webhooks channel to connect to just about anything else.

In addition to the vast selection of channels, IFTTT also offers several features that make it even more powerful and user-friendly. These features include:

  • Notifications: You can configure IFTTT to send notifications whenever a recipe is run or if there’s an error with one of your recipes.
  • Location Services: You can use GPS tracking data from your phone to trigger recipes based on your location. For example, you could turn on your lights when you get within 1 mile of your house.
  • Applets: Applets are pre-made recipes that anyone can use. If there’s an applet for something you want to do, you can simply turn it on and start using it without having to create your own recipe from scratch.
  • Do Button and Do Camera: The Do Button and Do Camera apps allow you to trigger recipes with the tap of a button (literally). For example, you could program the Do Button app to turn off all the lights in your house with one tap. Or you could use the Do Camera app to automatically upload photos to Dropbox whenever you take them.
  • IF by IFTTT: This is a premium feature that allows users to create their own recipes using natural language instead of having to code them from scratch. So instead of having to write out ‘if X happens then do Y,’ you can simply say ‘if X happens then do Y.’ This makes creating complex recipes much easier for non-technical users.

Why use IFTTT

Improved Social Media Marketing Efforts

IFTTT can help you save time and streamline your social media marketing efforts by automating tasks that would otherwise need to be completed manually. For example, you can use the tool to automatically post new blog articles on social media, share Instagram photos on Twitter or share YouTube videos on Facebook. You can also use IFTTT recipes to help you stay organized and on top of your social media marketing tasks. For example, you can create a recipe that saves all of your Instagram photos in a Dropbox folder or one that emails you every time someone mentions your brand on Twitter.

Increased Productivity:

In addition to automating social media tasks, IFTTT can also be used to automate non-social media related business tasks. For example, you can use IFTTT to track expenses by automatically saving all of your work-related receipts in a Google Drive folder or getting alerts whenever an important client emails you. IFTTT can also be used to automate customer support tasks. For example, you could use IFTTT to automatically populate a spreadsheet with customer satisfaction survey responses or receive an alert whenever a customer tweets at your company.

Plans & Pricing of IFTTT

Frequently Asked Questions About IFTTT

What is IFTTT?

IFTTT is a leading connectivity platform that helps millions of people and thousands of businesses turn their products into integrated, connected services. It is a standard, low-code way for different apps and services across the world to communicate.

What are IFTTT Applets?

An Applet connects two or more apps or devices together in remarkable, seamless ways. It enables users, like you, to experience compatibility and customization that didn’t exist before. Applets are powered by the APIs of your favourite brands and businesses.

What is IFTTT used for?

IFTTT stands for “If This Then That.” It enables users to automate web-based tasks and increase productivity.

Do Alexa and IFTTT work together?

It is easy to connect IFTTT to Alexa and create custom triggers that send you notifications based on queries or control smart home devices.

Is IFTTT compatible with Google Home?

Yes. IFTTT works really well with Google Home and syncs up with a lot of different smart home devices.

Zapier or IFTTT: which is better?

The main difference between IFTTT and Zapier is that one can automate more business-type apps, while the other has a greater range of personal home focused features.

Pros & Cons of IFTTT


  • “Both options have much to offer. The customer support is amazing and the website also offers tutorials on how best to use the service to maximize your scheduling.”
  • “My experience with IFTTT was very positive and I think it’s a super clever idea that was also well-executed.”


  • “Maybe I just not getting it but I struggle to figure it out. I also have noticed that the IFTTTs that I’ve created sometimes work and sometimes don’t.”
  • “I also have had issues with some services not providing all of their features as triggers or actions, which can make actions more difficult to create.”


As you can see, IFTTT is an extremely powerful tool that can automate just about any task imaginable—from social media posts to home automation tasks. And best of all, it’s free to use! So what are you waiting for? Head over to IFTTT today and start creating some awesome recipes.

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