You have a wonderful idea for a business, but still need to have the perfect name for your company. Of course, when you sit down to come up with your name, your mind goes blank. Naming the business can be stressful. You don’t know what will work. The name should be something memorable.
Even worse, you might have a name that could work, but you are not sure whether there are any other companies out there with the same or similar names.
First, you want to think about the business you are opening. What is it that you do? Consider using a play on words that has something to do with your business. In addition, you want to make sure you are choosing a simple name, something that will be easy for people to remember and to spell. After all, you want to make sure they can look you up online, so the simpler the name the better.
One of the ways you might want to consider naming your business is by using a mash up of two or more words. Over the years, there have been some rather creative ways to mash together words and come up with names. Let’s look at a couple to give you an idea of how it can be done.
The fast food chain of Arby’s was created by the Raffel Brothers in 1964. They took the letters R. B. and combined them to come up with the name Arby’s. The name Garmin was a mash up of the founder’s names – Gary Burrell and Dr. Min Kao. You are probably familiar with the insurance company GEICO. However, you might not have known that the name actually stands for Government Employees Insurance Company. As you can see, there are some clever ways that you can mash up different elements to come up with your own simple and unique name. It is worth considering.
Now that you have a list of some of the names that you feel might work well for you, it’s time to see if other people have already come up with that name. This can be one of the most frustrating steps of choosing your name. It can seem as if all of the great names have been taken.
To check on your name, one of the first things you will want to do is check online. Use a search engine to check for the names that you like, and then type in the domain name. you can type YourBusinessName.com and see if someone else has it. Make sure you check .net and some of the other types of sites, as well. You do not want something that is too similar to another company.
Another place you might want to search when coming up with your business name is the United States Patent and Trademark Office. You must make sure the name you want to choose has not already been trademarked by someone else. Once you have a name that you are truly happy with, you might want to take the steps to trademark it.
What Names to Avoid?
When choosing your name, there are also a couple of unfortunately common mistakes you will want to avoid. Even though you want simple, you do not want to have a word that is so mundane and plain that no one will associate it with your business. You do not want to have a name that’s easily misspelled either. Do not use puns, as tempting as it can be. Don’t use names that are too common, either.
Take your time and have some fun while you are coming up with your name. With a little bit of time and effort, you will be able to find the perfect name for your business.