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Introducing 6SENSE: Overview, Features and Reviews

CEO:Jason Zintak
Headquarters:San Mateo, California
Last Updated: March 2020

What is 6SENSE?

In short, 6sense is software that helps you track your customers’ journey from start to finish. It gives you insights into what they’re searching for online, what they’re clicking on, and what they’re buying. This information is then used to help you create targeted marketing campaigns that will close more deals and boost your bottom line.

6sense works by tracking customer data and using it to generate predictive analytics. This means that you can see not only what your customers have done in the past, but also what they’re likely to do in the future. Armed with this information, you can make decisions about where to allocate your marketing budget, what products to stock, and how to price your goods or services.

Who Benefits From Using 6sense

As small business owners, you probably don’t have a ton of extra time or money to spend on new software. But here’s the thing: 6sense benefits you largely because it pays for itself. By helping you target your marketing efforts and reduce customer acquisition costs, 6sense quickly becomes an invaluable asset for any business. Not to mention, it’s easy to use and comes with world-class customer support. So if you’re looking for a way to give your business a boost, 6sense is definitely worth considering.

There are many reasons why you should consider using 6sense for your business. For one thing, it’s an incredibly powerful tool that can help you boost your marketing efforts. Additionally, it’s easy to use and install, so you won’t need to waste time training your staff on how to use it. Finally, it’s affordable, so you won’t have to break the bank to get started with 6sense. All in all, it’s a great solution for businesses of all sizes.

Features of 6sense

Through 6sense, sales and marketing uncover anonymous buying habits
Through 6sense, sales and marketing uncover anonymous buying habits, prioritize accounts, and engage resistant buying teams with multi-channel, multi-touch campaigns.

Sales Funnel

Identifying demand requires knowledge of what prospects are doing throughout the entire buying cycle, starting with early-stage interest and ending with late-stage marketing content interactions. Only Netdata’s technology is capable of gathering every known and unknowable intent signal from every source and integrating it with prospect accounts. Finally, in-depth knowledge of the account-based purchasing process.

Identify Opportunities

On this unique AI platform, nFin scores over a quarter of a billion accounts and people every day in order to recreate your company’s account-based buyer journey and track and evaluate shifts in buyer intent on a vast scale. As an account-based marketer, you can reasonably predict where any account is in its buying journey.

Account Identification

First, 6sense uses its AI technology to determine the buyer’s purpose, which is necessary in spotting a Dark Funnel. Its widespread recognition has led to other B2B sales and martech suppliers licensing and integrating it into their services.

AI Predictions

Their data scientists will collaborate with you to decide how best to incorporate your consumer data and insights with their AI-driven predictive models, which are fueled by our special methodology.

Customer Success

Customers frequently seek for services that enable them to transform their businesses in order to enhance their revenue. 6sense assists clients in getting a quick return on investment by offering onboarding and customer success services (ROI).

Digital Marketing

By utilizing 6sense Digital Advertising, marketers can create cost-effective, hyper-targeted B2B digital advertising campaigns to reach the right audiences without guesswork or wasted spend.

Pipeline Intelligence

With the help of 6Sense Pipeline Intelligence, marketers will be able to confidently lead a targeted demand-generation strategy that consistently meets revenue and pipeline goals.

Plans & Pricing of 6Sense

6sense product Reviews & Ratings

Pros of 6Sense

  • “Amazing company with top notch support to go with it. The CSM feels like an extension of the internal team.”
  • “The sales team and onboarding team have been the greatest. The product has lived up to expectations and I would choose it over Demandbase and Terminus.”
  • “6Sense has helped us so much with ABM, it is so cool to see buyer intent and keywords that people are searching for.”
  • “We especially liked the different audiences we can set up to segment the different verticals of companies we are addressing.”
  • Advertising is exponentially more targeted and strategic with 6sense.
  • The sales teams have deep insights into behavior, which informs their outreach and strategy.
  •  What really sold me on this product was the ease of building different segments. You have so many inputs that can be mixed to create really powerful audiences that others platforms can’t provide. The predictive analytics are going to be a game changer for us and I’m excited to use that feature.

Cons of 6Sense

  • “The UI is a bit clunky and SLOW. Sales often complain about the lag in refreshing the data and viewing segments in the platform so many reps do not sign in for that reason.”
  • “Their Salesforce user model is poor. If you have a large sales team you’re going to need a lot of licenses if you want everyone to be able to see the data in the Salesforce iframe.”
  • “6sense can have some lags causing long loading times.”
  • Sometimes cause performance issues and locks records as it runs in batches.
  •  6sense can have some lags causing long loading times. Moreover, our sales team is partially complaining about the UX – which is certainly better than Salesforce UX but could be more intuitive.


If you’re tired of wasting time trying to find new customers, then 6sense is the solution for you. It’s a predictive intelligence platform that uses artificial intelligence and machine learning to find your ideal customers and tell you when they’re ready to buy. 6sense also provides valuable insights about those customers so that you can personalize each customer’s journey. In other words, 6sense makes life easier for small business owners by doing all of the heavy lifting when it comes to finding new customers—and it gets smarter over time as it ingests more data. So what are you waiting for? Try 6sense today!

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